01
Start with a pilot.
Choose a completed study. Together, we use it as the starting point for your audience model.
YOUR EXISTING RESEARCH →DECISION SIMULATION. A NEW PERSPECTIVE.
A DECISION
SIMULATION
ENGINE.
Build digital twins of your target audience.
Explore how they might respond.
Make your next move with greater clarity.
BUILT WITH SUPPORT FROM
01 / THE PLATFORM
Existing evidence.
Ongoing value.
YOUR DATA.
A WORKING MODEL.
Turn existing research into a reusable audience model.
Explore alternatives without commissioning a new study for every question.
YOUR AUDIENCE MODEL
EXPLORE THE STEPS.
Your decision
journey.
STEP 01
Define the people you want to understand, grounded in your existing audience research.
01 — THE FOUNDATION
Grounded in people.
Your audience’s real signals shape the model.
02 — THE FREEDOM
Ready for the next question.
A panel you can return to as your thinking evolves.
02 / THE POSSIBILITIES
Less guesswork.
More perspective.
BEFORE YOU
MAKE YOUR
NEXT MOVE.
Find your use case 01Research & surveys
Follow the questions that matter. Explore likely responses and develop your next study with a model of the people you want to understand.
ASK · EXPLORE · REFINE02Campaigns & creative
Give your creative a first audience. Compare campaign directions and discover how different groups might respond before you invest in media.
TEST · COMPARE · CREATE03Products & concepts
Put an early idea into perspective. Explore reactions to a new product, feature, or concept while there’s room to shape what comes next.
IDEATE · LISTEN · ITERATE04Messaging & positioning
Explore the words behind the idea. Compare messages across audience segments to understand which direction resonates — and with whom.
FRAME · COMPARE · CONNECT05Hard-to-reach audiences
Bring specialist perspectives into the conversation. Model niche buyers, expert groups, or members who can be difficult to recruit for every study.
MODEL · REACH · UNDERSTAND03 / HOW IT WORKS
Start with what you know.
Discover what comes next.
CONFIDENCE.
BY DESIGN.
It starts with evidence, not a leap of faith.
We work with a study you already trust.
02
Validate the model.
Compare simulated responses with the study’s actual outcomes. See how the model performs for your audience.
SIMULATION MEETS EVIDENCE →03
Make it part of your work.
Use the validated model for the questions your team revisits most.
A NEW WAY FORWARD ↗04 / GET STARTED